Uncle Mike’s New Brew

I recently had the honor of working on a new project with legendary surfboard shaper Uncle Mike of 21-13 Surfboards. He wanted to have a unique gift to give all those that buy a surfboard from him and Coffee is the perfect representation of the man behind the board. Uncle Mike has been drinking coffee since he was 3 and has a cup in hand at all times.
Below is the first draft of the packaging. I mistakenly went in the wrong direction with the design based on a couple of suggestions from Mike and his staff. Whats worse is I loved what I came up with. But I have learned that my job is not to run with it in the direction I want but to use my talent to express the customers vision as beautifully as possible.

The final design is more anti design than anything. While they didn’t end up using my favorite Uncle Mike was totally pleased with the finished project. Let me know what you think.

This entry was posted on March 27, 2009 at 11:29 PM and is filed under graphic design, portfolio with tags Coffee, graphic design, surfboards, Uncle Mike. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

4 Responses to “Uncle Mike’s New Brew”

chester copper pot Says:
March 28, 2009 at 9:19 AM

I like the top one better. but they are both good designs.

Reply
- jordanhalland Says:
  March 29, 2009 at 9:29 AM
  
  thanks.
  
  Reply
Kim Says:
May 22, 2009 at 8:17 PM

Totally diggin the first set…I take it they went with the bottom design?

LOVED your review, btw. I don’t know ANY of the bands you’re talking about, but your writing is incredible!

Miss you guys already….

Reply
- jordanhalland Says:
  May 24, 2009 at 4:28 PM
  
  Thank you Kim. We miss you guys too! I still feel like we will be heading back down in a week or so. It just doesn’t feel real yet.
  
  Reply

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